The Eyebrow Queen


If you know anything about eyebrows than you know the name, Anastasia Beverly Hills. The iconic brand celebrates 20 years in the beauty biz with a new mid-century-inspired location. The woman behind the name and the makeup magic is founder, Anastasia Soare. This Romania-born beauty has built a business by paying attention to the details. With 14.5 million Instagram followers, Anastasia Beverly Hills is considered at the top of its class in beauty brand social media.


With clients like Naomi Campbell, Cindy Crawford, Stephanie Seymour, Gail Eliott, and Michelle Pfeiffer, Anastasia has helped craft the perfect arch on countless iconic faces.


What I love about Anastasia most is that she always credits her team, including her daughter and ABH president Claudia Soare (who is often credited for making the company’s Instagram the gold standard).


Team Anastasia Beverly Hills has lots to celebrate as they will be opening the brand's new headquarters this month. There is plenty of good vibes to go around as Anastasia hired the same feng shui expert who designed her first studio!


Congratulations, Anastasia! You are inspiring me to keep my brows in check!